Yahoo! is making some moves of its own on the social networking scene with its latest acquisition of Del.icio.us today.
Reuters is reporting the acquisition and while financial details have not been disclosed, the purchase is going to continue to raise the stakes for all companies that are aware of the new Web 2.0 era that is upon us.
The benefits of Del.icio.us are numerous as well as Digg which I have blogged and mentioned within a podcast as being a competitor and complementor. Digg has recently received a round of venture capital financing.
It is going to be interesting to see how Yahoo! incorporates the social networking components found within its 360 service and its own companies Flickr and now Del.icio.us.
Although the presence of the Web 2.0 philosophy is good, Yahoo! and its competitors should begin to increase the overall market by making their service offerings work to meet the needs of consumers and businesses even where they are in competition with one another.
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