Reuters is reporting about the differences within internet usage among the sexes and it is a very interesting article.
The article states "men are heavier consumers of news, stocks, sports and pornography while more women look for health and religious guidance" and the survey was done by the very reliable Pew Internet & American Life Project.
There are a wide variety of interesting differences within the survey, so be sure to check it out for yourself.
"Once you get past the commonalities, men tend to be attracted to online activities that are far more action-oriented, while women tend to value things involving relationships or human connections," said Deborah Fallows, a research fellow at Pew and author of the report.
So with this information in mind, it should be too difficult to change and adjust any website to cater to a particular audience.
Thursday, December 29, 2005
Reuters: Men want facts, women seek relations on Web - survey
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1 comment:
Articles like these are funny to me. We have known this for awhile however, as wisdom tends to be lost and needs to be relearned it is good information. People that are in the business of developing websites to generate income (through ads and electronic sales) should be aware of this dynamic.
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